Twitter's HQ logo auction heats up 🔥

Branding isn’t just logo design—it’s a cultural conversation. As thought leaders Chris Brogan and Julien Smith declare authenticity the new currency, social platforms themselves are in flux:

• Twitter’s giant HQ icon just sold for over $21K

• Substack dives into video

• TikTok’s ban deadline forces marketers to rethink audience reach

Read along.

Until next time 👋

Niko

💡 Light up your day

Reimagining identity in business

Design visionary, Marty Neumeier, on branding

"Your brand isn’t what you say it is; it’s what they say it is."

Source: The Brand Gap

Embrace the unexpected

Innovative influencer, Maggie Patterson, on bold ideas.

"Consistent branding reinforces identity, helping you stand apart from competitors and gain visibility."

Authenticity makes the difference

Digital influencers, Chris Brogan & Julien Smith, on digital authenticity.

"In a digital age, authenticity is the new currency—your reputation online is built on genuine engagement and transparency."

Source: Trust Agents

🐝 Social buzzing news

📢 Social media relic on auction. A piece of social media history is being auctioned, with bids reaching tens of thousands of dollars. This artifact may appeal to collectors and enthusiasts interested in the cultural impact of digital platforms.

🔷 Twitter's iconic HQ logo for sale. The giant Twitter logo from its San Francisco headquarters is currently up for auction. The auction is ending soon, with the highest bid reaching $21,644.

📢 Substack successfully integrates video content. Substack's move into video is generating debate about its core identity shift. This expansion aims to broaden content offerings and engagement. As creators explore video on the platform, the implications for Substack's long-term strategy in the media space are being closely watched.

📢 TikTok ban deadline approaches. The deadline for TikTok's operational ban is halfway through its evaluation period, creating uncertainty for its users, advertisers, and content creators. The situation has led brands to diversify their social media strategies, while creators are prompted to explore other platforms to maintain audience engagement.

Today we support

🙌 Call for repatriation of iconic Egyptian artifacts. The petition urges the return of the Rosetta Stone and the Dendera Zodiac from the British Museum and the Louvre to Egypt, emphasizing decolonization of Western museums. Demand the return.